Bring your authentic self to the forefront of your business by uncovering your unique core identity using my proven blueprint for building your identity across all touch points. You will learn how to:
Define how you want to be known and who you want to sell to so you can communicate with clear, purposeful messaging
Dial in on your authentic brand position to create a 3-5 year plan for future growth
Audit your strengths outside real estate to choose the additional dimension that will resonate with your target clients
Discover your brand personality and determine the best words to use to communicate it to the world
Create your visual identity with deliberate colors, fonts, and logo (because visual identity is strategy, not decoration)
Set up your crafted digital presence with your website, email address, Google Business, and Facebook Business pages
BUILD A CONSISTENT CONTENT MACHINE
Learn how to strategically create and post consistent content for the five major social media platforms. You’ll also walk away with an efficient content calendar and everything you need to begin a weekly or monthly email newsletter AND:
The secret to building a strong and lasting personal brand - it may not be sexy, but it’s vital, and it WORKS!
Detailed social platform and newsletter strategies from veteran brand architect Tyler Mount
Clarity about which platforms you should start with and what to post, where
Analytics and data training so you can set clearly defined success markers and spend your time, energy and money efficiently
Implementable, step-by-step action exercises to help you optimize your Instagram, Facebook, TikTok, LinkedIn, and YouTube content
A foolproof for following back with clients by valuable email content
SHOUT IT FROM THE MOUNTAINTOP
In Phase 3, you’ll learn how to make yourself a household name in your area using the 3C framework from Alyssa Garnick, veteran PR expert. We’ll cover:
Amplifying your voice with a chorus of others who will soon join you in shouting your successes and credibility WITH you and FOR you
Strategies to get other people to talk about YOUR personal brand by interacting with third parties
Building credibility through thought leadership
Earning coverage in the press and local media
Boosting your personal brand by becoming involved in strategic community partnerships