1. Your personal brand should be your primary lead generation tool (1:58)
2. By putting in the brand work now, you sill start to see a return in just a few months (4:19)
3. I built my first brand as the guy who sells apartments to pregnant women (and their partners) needing more space (6:01)
4. How to analyze your market competition so you can find your white space (8:56)
5. Why should people care about you? (Hint: It’s not because of real estate) (13:04)
6. Picking the right time horizon for your brand development can mean the difference between success and failure (18:13)
7. There’s one BIG thing that needs to change in how you spend your time (20:39)
8. Want to be known for luxury sales? (21:43)
9. Putting it all together: How to get people to remember you for how you want to be remembered (25:33)
10. There’s a system to building your brand. Here’s how to get started today (29:49)