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Spring 2023 | All New Content
Spring 2023
Mastermind Event
Learn to Convert Social Leads to Wins

How to Use PERSONAL BRAND to CONVERT Social Leads to Wins
VIP Dinner with Ryan Serhant and Celebrity Guests at His Latest $10M Listing + Two-Day Workshop
Thursday March 23 - Saturday March 25, 2023
New York, New York
Thursday March 23 -
Saturday March 25, 2023










Our biggest mastermind yet with ryan serhant

Three Days of BRAND-NEW Content
Thursday, March 23 — Saturday, March 25
Thursday, March 23 to
Saturday, March 25
Watch the Preview
Watch the Preview

Thursday, March 23 

Exclusive Mastermind Dinner
Limited to 15 Guests
ONLY 2 SEATS LEFT!
  • VIP dinner with Ryan Serhant, three-time Tony Award winner Tyler Mount, and a special celebrity guest over a three-course seated dinner prepared by Ryan's handpicked, award-winning chef
  • Small group breakout Mastermind sessions with Ryan and our expert guests over music and after-dinner cocktails
  • ​​Ryan Serhant-led private tours of his SERHANT. Signature listing
  • ​Personal lifestyle photoshoot for YOU in the listing to use in your marketing
  • ​Reserved front-row seating at the two-day Mastermind Seminar
  • Limited to an exclusive group of agents
  • VIP Mastermind packages include all aspects of the Two-Day Seminar package below

March 24, 2023

Summit Day 1
Converting Social Leads to Wins 
through Personal Branding
Anticipated Agenda (subject to edits as we tailor the agenda to attendees' specific business challenges)

8:30 AM  -  Intimate Networking Breakfast with Ryan Serhant.

C-Suite executives, top SERHANT. agents, and fellow attendees

9:15 AM  -  Ryan's Keynote: Converting Social Leads to Wins.

Ryan didn't become the most-followed brand in real estate for fun. Learn how Ryan's investment into his personal brand crafted a lead generation machine, converting more social leads into active clients than any other agent. This is your chance to ask Ryan any burning social strategy questions you need answered to help grow YOUR business. 

9:45 AM  -  Workshop with Ryan.

Come with your #1 pain point in social lead conversion, and work with Ryan on the spot to solve it in real time. The "Ryan Hot Seat" has been one of our guests' favorite sessions year after year. Plus, get any burning questions answered!

10:15 AM  -  Ryan Serhant and Alex Lieberman in Conversation.

Alex Lieberman has been called the "media-empire-builder wiz kid" as the cofounder and executive chairman of Morning Brew, America's hottest email newsletter and one of the fastest-growing media businesses in the country. Join Ryan and his friend Alex to learn how his own personal brand has helped catapult himself into the ranks of the media elite. You'll discover practical tips and tricks to take an idea and an iPhone and use them to become the best-known personality in your market.

11:15 AM  -  Wellness and Networking Break.

Network with Ryan, Alex, Ryan's executive team, and fellow agents over coffee and custom snacks prepared by one of the most-recognized caterers in Manhattan.

11:35 AM  -  Optimizing Your Social Tactics to Convert LEADS 
to ACTIVE CLIENTS with Sr. Brand Strategist Tyler Mount.

Tyler is a three-time Tony-Award Winner, the architect behind marketing campaigns for $7 billion of new development, and the owner of his own 24-time Emmy-winning content agency. He's also one of our VIP dinner guests and a SERHANT. Senior Brand Strategist.

Tyler will walk you through the exact strategy to close social LEADS on day 1, sharing tips, tricks, and templates to optimize your social game. Join Tyler to learn the all-new approach he developed with SERHANT. Studios during the most recent bout of market volatility.

12:30 PM  -  Networking Lunch.

You've earned a break! Join your fellow agents in our private conference space overlooking Rockefeller Plaza, NBC and Bravo's global headquarters, the entrance to Late Night with Jimmy Fallon, and steps away from TODAY's famous Studio 1A.

1:30 PM  -  Let Your Staging Do the Converting: Luxury Staging 
on a Budget

Celebrity interior designer and Ryan’s personal stager Cheryl Eisen shows us how to stage on a budget, how to make staging work for your personal brand, and exactly how small staging hacks help increase your conversion rate. Cheryl is skilled at using social media and branding to enhance a listing's profile and help sell properties faster

2:15 PM  -  How We Did It: SERHANT's Top Social Agents

Ryan's let his top producers team up for a how-we-did-it panel discussing easy-to-implement tips and tricks for scoring BIG using social. 

3:15 PM  -  Pitch, PLEASE! Using the press to expand your sphere 
of influence

Celebrity financial journalist (and part-time comic) Farnoosh Torabi and former TODAY Show producer Kyle Scott team up in this interactive workshop where you'll pitch yourself as you would be pitching your local press to become a media contributor or quoted expert. Learn how to cut through the noise and become a reporter's go-to source for real estate insight.

4:15 PM  -  LIVE with SERHANT. Studios

Cody Boone (Ryan's lead producer and drone pilot) and Diego Oliverio (Ryan's personal vlogger) take you through their proven strategies for producing long- and short-form video that entertains, inspires, and informs for CONVERSION. Cody and Diego are Ryan's secret weapon for social lead generation.

5:15 PM  -  PRO Happy Hour and Networking Studios (optional)

Join Ryan Serhant, our PRO brand strategy and coaching team, and fellow agents for happy hour in our famed Rockefeller Center gathering space! In this intimate setting, Ryan will share his proven secrets to becoming the go-to agent in your market. You'll have an opportunity to meet the brains behind Ryan's award-winning coaching and consulting programs, ask questions, and take photos throughout this exclusive evening happy hour.
    • 8:30 AM Intimate Networking Breakfast with Ryan Serhant, SERHANT. C-Suite executives, top SERHANT. agents, and fellow attendees
    • 9:15 AM Ryan's Keynote: Converting Social Leads to Wins. Ryan didn't become the most-followed brand in real estate for fun. Learn how Ryan's investment into his personal brand crafted a lead generation machine, converting more social leads into active clients than any other agent. This is your chance to ask Ryan any burning social strategy questions you need answered to help grow YOUR business. 
      • 9:45 AM Workshop with Ryan. Come with your #1 pain point in social lead conversion, and work with Ryan on the spot to solve it in real time. The "Ryan Hot Seat" has been one of our guests' favorite sessions year after year. Plus, get any burning questions answered!
      • 10:15 AM Ryan Serhant and Alex Lieberman in Conversation. Alex Lieberman has been called the "media-empire-builder wiz kid" as the cofounder and executive chairman of Morning Brew, America's hottest email newsletter and one of the fastest-growing media businesses in the country. Join Ryan and his friend Alex to learn how his own personal brand has helped catapult himself into the ranks of the media elite. You'll discover practical tips and tricks to take an idea and an iPhone and use them to become the best-known personality in your market.
      • 11:15 AM Wellness and Networking Break. Network with Ryan, Alex, Ryan's executive team, and fellow agents over coffee and custom snacks prepared by one of the most-recognized caterers in Manhattan.
      • 11:35 AM Optimizing Your Social Tactics to Convert LEADS to ACTIVE CLIENTS with Sr. Brand Strategist Tyler Mount. Tyler is a two-time Tony-Award Winner, the architect behind a winning presidential candidate's social campaign, and the owner of his own 8-figure social media agency. He's also one of our VIP dinner guests and a SERHANT. senior brand strategist.

        Tyler will walk you through the exact strategy to close social LEADS on day 1, sharing tips, tricks, and templates to optimize your social game. Join Tyler to learn the all-new approach he developed with SERHANT. Studios during the most recent bout of market volatility.
          • 12:30 PM Networking Lunch. You've earned a break! Join your fellow agents in our private conference space overlooking Rockefeller Plaza, NBC and Bravo's global headquarters, the entrance to Late Night with Jimmy Fallon, and steps away from TODAY's famous Studio 1A.
            • 1:30 PM Let Your Staging Do the Converting: Luxury Staging on a Budget Celebrity interior designer and Ryan's personal stager Cheryl Eisen shows us how to stage on a budget, how to make virtual staging work for your personal brand, and exactly how small staging hacks help increase your conversion rate.
            • 2:15 PM How We Did It: SERHANT's Top Social Agents Ryan's let his top producers team up for a how-we-did-it panel discussing easy-to-implement tips and tricks for scoring BIG using social. 
              • 3:15 PM Pitch, PLEASE! Using the press to expand your sphere of influence Celebrity financial journalist (and part-time comic) Farnoosh Torabi and former TODAY Show producer Kyle Scott team up in this interactive workshop where you'll pitch yourself as you would be pitching your local press to become a media contributor or quoted expert. Learn how to cut through the noise and become a reporter's go-to source for real estate insight.
              • 4:15 PM LIVE with SERHANT. Studios Cody Boone (Ryan's lead producer and drone pilot) and Diego Oliverio (Ryan's personal vlogger) take you through their proven strategies for producing long- and short-form video that entertains, inspires, and informs for CONVERSION. Cody and Diego are Ryan's secret weapon for social lead generation.
              • 5:15 PM PRO Happy Hour and Networking Studios (optional) Join Ryan Serhant, our PRO brand strategy and coaching team, and fellow agents for happy hour in our famed Rockefeller Center gathering space! In this intimate setting, Ryan will share his proven secrets to becoming the go-to agent in your market. You'll have an opportunity to meet the brains behind Ryan's award-winning coaching and consulting programs, ask questions, and take photos throughout this exclusive evening happy hour.

              March 25, 2023

              Summit Day 2

              Small Group Breakouts Round Robin with Fellow Agents

              Now, we get to work to put all the concepts into action! Agenda subject to tweaks.

              Breakout Session 1: Putting Technology to Work 
              for Your Personal Brand

              Ryan Coyne, Ryan Serhant's CTO and all-things-tech guru, calls technology "the invisible marketer." He will walk you through the top technology tools to BUILD your brand for conversion, including how to follow up with all social leads (in a non-salesy way); hot takes and algorithms to help you earn views; and how to optimize using Chat GPT for your lead gen efforts.

              Breakout Session 2: 3 High-Leverage Strategies Behind the 
              World's Most Influential Personal Brands

              Ryan Serhant purchased Calvin Hamilton's personal branding agency in 2022 and made Calvin SERHANT's director of social media (and the operator behind Ryan's own personal accounts). Prior to working for Ryan, Calvin ran Gary Vaynerchuck's social media.

              In this interactive breakout session, discover how some of the world's leading personal brands on social media like Gary Vaynerchuk and Ryan Serhant:​​​

              • Leverage cost-effective content production at-scale
              • Find new, innovative approaches to each social media platform
              • Unlock explosive growth through paid and organic content distribution efforts.​

              Breakout Session 3: Perfect Your Pitch

              Join Alyssa Garnick, Ryan's celebrity communications strategist and the architect behind SERHANT's public launch, for this results-driven workshop about crafting your "why me?" pitch. Walk away from this session with a clear, compelling, memorable response to convert every social lead from a tepid, "why you?" to a strong, "Why not?"

              Breakout Session 4: SERHANT. Agents React

              Ryan has handpicked some of his top agents for a rousing game of "Ask Me Anything." These SERHANT. agents are opening up all their books of tips and techniques acquired from decades of collective experience working on Ryan's high-performing team. You won't know who is going to be called on for a live, on-the-spot coaching session to workshop solutions your biggest pain points with our top-notch agents in real time. Get ready to think on your feet!

              Lunch and Wrap Party.

              We've made it to the end of the day, and it's time to celebrate. Join us for a casual lunch and our famous "wrap party" DJed by the keeper of the SERHANT. sound, brand strategist, social media expert, (and, of course, real estate agent) John Shaughnessy (check him out on TikTok!).
                • Breakout Session 1: Putting Technology to Work for Your Personal Brand Ryan Coyne, Ryan Serhant's CTO and all-things-tech guru, calls technology "the invisible marketer." He will walk you through the top technology tools to BUILD your brand for conversion, including how to follow up with all social leads (in a non-salesy way); hot takes and algorithms to help you earn views; and how to optimize using Chat GPT for your lead gen efforts.
                • Breakout Session 2: 3 High-Leverage Strategies Behind the World's Most Influential Personal Brands Ryan Serhant purchased Calvin Hamilton's personal branding agency in 2022 and made Calvin SERHANT's director of social media (and the operator behind Ryan's own personal accounts). Prior to working for Ryan, Calvin ran Gary Vaynerchuck's social media.

                  In this interactive breakout session, discover how some of the world's leading personal brands on social media like Gary Vaynerchuk and Ryan Serhant:​​​

                  • Leverage cost-effective content production at-scale
                  • Find new, innovative approaches to each social media platform
                  • Unlock explosive growth through paid and organic content distribution efforts.​

                  • Breakout Session 3: Perfect Your Pitch Join Alyssa Garnick, Ryan's celebrity communications strategist and the architect behind SERHANT's public launch, for this results-driven workshop about crafting your "why me?" pitch. Walk away from this session with a clear, compelling, memorable response to convert every social lead from a tepid, "why you?" to a strong, "Why not?"
                      • Breakout Session 4: SERHANT. Agents React Ryan has handpicked some of his top agents for a rousing game of "Ask Me Anything." These SERHANT. agents are opening up all their books of tips and techniques acquired from decades of collective experience working on Ryan's high-performing team. You won't know who is going to be called on for a live, on-the-spot coaching session to workshop solutions your biggest pain points with our top-notch agents in real time. Get ready to think on your feet!
                      • Lunch and Wrap Party. We've made it to the end of the day, and it's time to celebrate. Join us for a casual lunch and our famous "wrap party" DJed by the keeper of the SERHANT. sound, brand strategist, social media expert, (and, of course, real estate agent) John Shaughnessy (check him out on TikTok!).
                              *Possible extra
                              A once-in-a-lifetime

                              EXPERIENCE

                              • ​Mastermind with Ryan Serhant, Tony Award winner Tyler Mount, and special guests over a three-course seated dinner prepared by Ryan's handpicked, award-winning chef
                              • ​Intimate private tours of the SERHANT. Signature listing
                              • ​Personal lifestyle photoshoot in the listing to use in your marketing
                              • ​​Reserved front-row seating at Convene Conference Center for Mastermind Seminar
                              • ​Limited to an exclusive group of agents
                              • ​​VIP Mastermind packages include all aspects of the Two-Day Seminar package below
                              Join us at the Convene Conference Center for expert-led Mastermind sessions featuring Ryan Serhant, Morning Brew's Alex Lieberman, Farnoosh Torabi, Tyler Mount, the SERHANT. team, and many others

                              March Mastermind Experts

                              Ryan Serhant

                              Founder & CEO, SERHANT. 

                              Alex Lieberman

                              Cofounder & Executive Chairman, Morning Brew

                              Farnoosh Torabi

                              Financial Expert, Host of SO MONEY Podcast

                              Dorinda Medley

                              Star of The Real Housewives of NYC, Former Real Estate Agent

                              Kyle Scott

                              President, SERHANT. Ventures

                              Tyler Mount

                              Tony Award Winner & SERHANT. Brand Strategist

                              Ryan J. Coyne

                              Chief Technology Officer, SERHANT.

                              Calvin Hamilton

                              Director of Social Media, SERHANT.

                              Abby Palanca

                              Founder of the Abby Palanca Team at SERHANT.

                              Tricia Lee

                              Founder of the Tricia Lee Team at SERHANT.
                              Sean McPeak

                              Talia McKinney

                              Founder of the Talia McKinney Team at SERHANT.
                              Rachel King

                              Rachel King

                              Licensed Associate Real Estate Broker, SERHANT.

                              Take a Peak at 

                              Mastermind Summit Day 3
                              Join us at SERHANT. House NYC for a day of deep-dive breakout sessions.

                              Photo Gallery

                              SEMINAR

                              TUESDAY, APRIL 26 – Spend the day with Ryan and Team in SoHo

                              Morning Agenda

                              • Improv Workshop with performers from a top NYC comedy theater
                              • How to Become the Agent of Tomorrow and Embrace Change: A special workshop with Ryan Serhant 
                              • Q&A with Ryan Serhant
                              • Leveraging Social Media Platforms to Build Your Brand with CEO of Glennda Baker & Associates and TikTok Star, Glennda Baker

                              Mid-Day Agenda 

                              • Building Your Digital Lead Generation Funnel with Buck Wise, former chief marketing officer at Cardone Ventures
                              • Lunch hosted by Ryan's Team
                              • On-camera Training for Creating Digital Video Content with six time Emmy Winner, Host of NBC's Open House and licensed SERHANT. Salesperson, Sara Gore
                              • The Science and Technique of Practical Storytelling to Capture Real Estate Clients with Kyle Scott, president of SERHANT. Ventures and a former NBC News producer 

                              Afternoon Agenda

                              • In-depth workshops
                              • Using Content and Social Media to Generate LEADS
                              • ​Buyer / Seller Lead Magnets through Social Media
                              • ​Building Your Online Community
                              • Digital Marketing Deep Dive
                              • ​Leveraging LinkedIn for Networking
                              • Action step planning
                              • Attendees-only networking cocktail reception with Ryan Serhant and the SERHANT. team
                              PLUS: Refresh your headshots with SERHANT. Studios! Your professional Studios headshot session is included at the event.
                              Agenda subject to change as we learn more about our attendees and customize our programming to fit your needs.
                              A once-in-a-lifetime
                              EXPERIENCE
                              Let Your Personal Brand Win Business For You

                              MARCH 23 - MARCH 25

                              VIP Mastermind Dinner + Seminar

                              $8,200 / Ticket

                              (Limited to 15 guests)

                              ONLY 2 SEATS LEFT!

                              • Mastermind with Ryan Serhant at his private table over a three-course seated dinner prepared by Ryan's handpicked, award-winning chef
                              • ​Intimate private tours of the SERHANT. Signature Listing
                              • ​Personal lifestyle photoshoot in the listing to use in your marketing
                              • Reserved front-row seating at Convene Conference Center for Mastermind Seminar
                              • Limited to an exclusive group of agents
                              • ​Includes VIP Access to Two-Day Seminar package

                              MARCH 24 & MARCH 25

                              Two-Day Mastermind Seminar

                              $1,970 / Ticket

                              Less than 5 Seats Left!

                              • Preferred seating at Convene Conference Center
                              • ​Specialized keynote by Ryan Serhant
                              • Guided wellness session with certified coach
                              • Full day of exclusive Mastermind Seminar sessions
                              • Full day of curated Mastermind Break-Out sessions
                              • ​Networking opportunity with top agents from around the world
                              • ​Mastermind Summit wrap party
                              • ​Catered breakfast and lunch included
                              • ​Special SERHANT.-exclusive hotel rates

                              MARCH 24

                              One Day Mastermind Seminar

                              $1,370 / Ticket

                              Less than 5 Seats Left!

                              • Specialized keynote by Ryan Serhant
                              • ​Guided wellness session with certified coach
                              • ​Full day of exclusive Mastermind Seminar sessions
                              • ​Networking opportunity with top agents from around the world
                              • ​​Catered breakfast and lunch included
                              • ​​Special SERHANT.-exclusive hotel rates
                              • Specialized keynote by Ryan Serhant
                              • ​Guided wellness session with certified coach
                              • ​Full day of exclusive Mastermind Seminar sessions
                              • ​Networking opportunity with top agents from around the world
                              • ​​Catered breakfast and lunch included
                              • ​​Special SERHANT.-exclusive hotel rates

                                 

                              You can join the waitlist to be the first to know about our event schedule in 2023

                              Frequently Asked Questions

                              Can I book accommodations through SERHANT. partners?

                              SERHANT. preferred hotel options are subject to availability. Please contact events@ryanserhant.com for more information.

                              Why should I attend this event?

                              The Sell It Like Serhant Spring Mastermind Summit is perfect for all real estate agents, realtors, and brokers. Whether you're just starting out, or you're a seasoned vet, there's no limit to the knowledge and connections you can build at our Mastermind events. At this event, we'll be exploring how to sell in a recession and plan ahead to make 2023 your biggest year yet. This is an amazing opportunity to build your brand, increase your sales, and future-proof your business. 

                              What's your return and refund policy?

                              If an event is cancelled, we will issue a refund to the payment method used at the time of purchase. If an event is postponed, rescheduled, or relocated, your tickets are valid for the new date and no further action is required. Tickets are non-transferrable due to the consumable nature of an event ticket. If you are unable to make the event for which you've secured your spot, please contact us to discuss your situation at courses@ryanserhant.com.

                              Please view our full terms and conditions under "terms of use" below."
                              Do you have a question that wasn't answered in the FAQ section above? Or, not sure if our Mastermind is right for you?

                              Frequently Asked Questions

                              Do I have to sell real estate in NYC or in the United States to learn from the course?

                              No! We have thousands of members in 108 countries across six continents who have joined Sell It Like Serhant.

                              All of my social media strategies apply no matter where you sell. Sure, some details of the types of transactions may be different in your market. But these are all universal strategies you should use wherever there are humans buying homes from other humans. That’s everywhere.

                              I don’t sell luxury listings like Ryan does! Will this still work for me?

                              Absolutely! Just as selling is the same no matter where you live, the fundamentals of working with buyers and sellers, negotiating contracts, dealing with expectations, creating new markets are the same, no matter what price point you serve. And remember, I started in this business in 2008 during the biggest financial recession in our lifetimes. I made just $9,000 that first year doing rental deals. It took me a long time and a lot of hard work to make it to the top of the market. What I teach in this course are all the strategies and tactics I used to get there.

                              Do I need to get my real estate license before I join?

                              Nope! Although this course is designed for active agents to take action on right away, learning how to win in a low inventory market can only benefit you as you work towards getting your license. When you do start doing deals, you’ll already know how to come out ahead, no matter what kind of market you’re in.

                              I think this is too expensive!

                              I’ve never regretted investing in myself in the decade I’ve been selling real estate in the most competitive market in the world. Why? I’m always asking 80-year-old Ryan the decision he would make now, in hindsight. The answer is always the same: Invest now. Do the work now. Sell more now. When I’m 80, I can look back and say I gave myself the best life I could for myself and for my family. That’s it. For 80-year-old you.

                              I’d like to pay in a foreign currency

                              If you prefer to pay in a currency other than U.S. Dollar, please chat or email us: courses@ryanserhant.com

                              Is there a deadline to complete the course?

                              There is no deadline! Once you join the course, you have access for life.

                              I already watch Ryan’s vlogs on YouTube. How is this different?

                              The vlog is a great place to start, but there’s no way I can share the entire blueprint to winning in a low inventory market on YouTube. This course goes step-by-step through the entire process of becoming a Market Maker, working with buyers and sellers, landing and negotiating contracts and more! With more than 5.5 hours of video content, 33 chapters of information, and 12 worksheets and guides, there’s NO other course out there like this one.

                              I’ve tried everything, and it feels like I’m beating my head against a wall.
                              Will this work for me?

                              Yes. This course has been designed to work for real estate agents in all locations, industries, and income levels. You don’t have to already be a Market Maker to implement the strategies in this course and get BIG results.

                              Is there a money back guarantee?

                              We’re looking for people who are 100% committed to mastering low inventory real estate strategies. We know our program works, and we stand by the results. We’re so sure that it works that we guarantee we’ll refund 100% of your course enrollment if you’re not satisfied within 60 days, and you can still keep access to the course. That means you can take the course risk-free, knowing you’ll see a return on your investment. To qualify for the guarantee, you must have completed the course, the exercises, and the worksheets. 

                              Simply email us at courses@ryanserhant.com, attaching your completed worksheets and exercises as well as an explanation of how you failed to see results from our program. Then, we’ll refund your enrollment, no additional questions asked and no risk to you.
                              PRIVACY POLICY   /   TERMS OF USE   /   COURSES@RYANSERHANT.COM   /   (646) 604-4660
                              PRIVACY POLICY   /   TERMS OF USE   /   COURSES@RYANSERHANT.COM   /   (646) 604-4660
                              PRIVACY POLICY   /   TERMS OF USE   /   COURSES@RYANSERHANT.COM   /   (646) 604-4660
                              PRIVACY POLICY   /   TERMS OF USE   /   COURSES@RYANSERHANT.COM   /   (646) 604-4660