ATTENTION REAL ESTATE AGENTS
ATTENTION REAL ESTATE AGENTS

Want My Step-By-Step Blueprint For
How To Win In A Low Inventory Market?

Want My Step-By-Step Blueprint For How To Win In A Low Inventory Market?

Learn How To Create Markets Where There Are None And Set Yourself Up As The Agent Everyone Wants To Work With, Including Would-Be Sellers!
My low inventory strategies work no matter what the markets are doing — and even if you don't have active listings — because in every challenging market, there’s hidden opportunity!
My low inventory strategies work no matter what the markets are doing — and even if you don't have active listings — because in every challenging market, there’s hidden opportunity!

We’ve Seen Volatile Markets Before …

But We’ve Never Seen A Market Like THIS

The housing market is HOT right now.

With homes for sale in short supply, it’s a great time to be a seller …

… not so much if you’re a buyer.

And if you’re a real estate agent?

It’s a unique situation that creates a ripple effect. 

With fewer houses available to purchase, competition for what’s on the market gets fierce.
You’d think that would make would-be sellers eager to cash in on the opportunity to sell now while prices are high … except they don’t, because they wonder where they would live next.

Sellers start backing out, making the shortage even more severe …

Being in a low inventory market makes you feel like you’re caught in the middle trying to keep everyone happy. 

I even saw a headline the other day that claimed it’s not a good time to become a real estate agent.

Just look!
Well, I disagree! This is the BEST time to be a real estate agent because the best opportunities are found in volatile markets. If you know what to do, you’ll come out on top. 

Before you try to figure out what to do, first let’s take a look at the situation we’re facing.

We’ve Seen Volatile
Markets Before…

But We’ve Never Seen A Market Like THIS

The housing market is HOT right now.

With homes for sale in short supply, it’s a great time to be a seller …

… not so much if you’re a buyer.

And if you’re a real estate agent?

It’s a unique situation that creates a ripple effect.

With fewer houses available to purchase, competition for what’s on the market gets fierce.
You’d think that would make would-be sellers eager to cash in on the opportunity to sell now while prices are high … except they don’t, because they wonder where they would live next.

Sellers start backing out, making the shortage even more severe …

Being in a low inventory market makes you feel like you’re caught in the middle trying to keep everyone happy.

I even saw a headline the other day that claimed it’s not a good time to become a real estate agent.

Just look!
Well, I disagree! This is the BEST time to be a real estate agent because the best opportunities are found in volatile markets. If you know what to do, you’ll come out on top. 

Before you try to figure out what to do, first let’s take a look at the situation we’re facing.

What Exactly Are We Dealing With
In Today’s Market?

What Exactly Are We Dealing With In Today’s Market?

According to CNN, there are now more real estate agents than properties for sale!
  
With 21% fewer homes on the market this year than last year, the competition for homes is fierce, pushing prices sky high. 

The National Association of Realtors reports that houses are selling in record-time, and for every listing, there’s an average of five offers!

Meanwhile, due to the rising cost of building materials and manual labor, the home construction industry has slowed down radically.

In other words, the housing shortage is projected to last for years to come.

Don’t believe me? 

Check out this article from CNBC:
It’s even worse than 2015, when I sold all 100 properties in the Bed Stuy neighborhood and STILL had buyers beating down my door for more.

And you know what? 

That just means the opportunity is even greater for us now!

Those who act now and follow the right steps and strategies will come out on top.

But that means you’ve got to make some changes in how you run your business.

In a low inventory market, the way you ...
👉 Generate leads

👉 Build relationships

👉 Communicate with buyers and sellers

👉 Network with other agents and professionals

👉 Create contingencies

👉 Close contracts

… all has to be adapted for the market we’re in.

It’s Like The Rules Have Changed,
And The Old Rules Don’t Apply

It’s Like The Rules Have Changed, And The Old Rules Don’t Apply

You need a new game plan - one that has the core fundamentals that will help you win no matter the economic situation you face.

Except, how do you create a new game plan when the rules have changed? 

Or, when you’re not even sure you know what the rules ARE.

What if you had help from somebody who’s been there, done that, and killed it in real estate during volatile markets?

I’ve Got Your Game Plan Right Here!

Whether I’m negotiating a $30 million dollar deal in Manhattan, a $144 million deal in Florida, or expanding my new brokerage, SERHANT., in new ways (yes, even during a global health crisis), I bring every ounce of my experience, resources, time, and attention to the buying and selling situations I’m in.

I figure out what works, and then I train my team of real estate agents how to do it, too. 

Altogether, my team has sold $4 billion dollars in the last 12 years. 

For the last couple of years, we’ve sold close to a billion each year.

It wasn’t always that way, though. 

I started at the bottom.

I was a fish out of water in khaki pants and cowboy boots - definitely not your power broker. I didn’t even own a suit … or a car.

Sometimes I barely had enough in my bank account to cover rent and groceries.

I started my first day as a newbie real estate agent on the same day Lehman Brothers filed for bankruptcy. 

In my entire first year in real estate, I only made $9,000.

Some would say starting when I did was horrible timing (had you asked me at that moment, I probably would have agreed!).

Over the years though, I’ve learned that the very BEST opportunities for growth occur in volatile markets like the one we’re in right now.

In the last 12 years, I’ve continued to grow my real estate business year after year.

Yes, even through the 2008 market crash and Great Recession, natural disasters like Hurricane Sandy, and a worldwide health crisis.

In fact, last year in the middle of the pandemic lockdown …

... when nobody could do open houses or showings ... or network in person … or do anything to generate leads and make deals the “normal” way ...

… I launched my own company, and we sold $100 million our first month.

I started out as a failed actor with no contacts or industry connections. Today, I’m one of the top real estate agents in the world, and I’ve built the most-followed real estate brand in the world.

I’ve got the game plan on EXACTLY how to win in this low inventory market.

Do you want it?

INTRODUCING MY BRAND NEW COURSE...

HOW TO WIN IN A
LOW INVENTORY MARKET

LEARN HOW TO WIN IN A LOW INVENTORY MARKET

From The Most-Followed Real Estate Brand In The World!

I’ve built my career turning challenges into opportunities, and I’ve put everything I know into this all-new course, which includes 5.5 hours of content and 33 chapters of information PLUS 10 worksheets and how-to guides.

This is the EXACT blueprint I followed to make 2020 my best year yet, even during a worldwide health crisis. With the help of this course, 2021 could be yours!

Inside the course, I’ll walk you step-by-step through how to achieve four needle-moving objectives that will create growth for your business - even now, during a low inventory market!

  • OBJECTIVE 1: Identify the changes you need to make in your work habits and construct a plan that makes YOU into a Market Maker
  • OBJECTIVE 2: Prepare your buyer with mental stamina, inventory, and a financial plan so you’re ready with the strongest offer
  • OBJECTIVE 3: Lock up contracts in this environment, overcome challenges during the post-contract and appraisal phase, and recover from a lost deal
  • OBJECTIVE 4: Leave the course with a strategy for convincing clients to sell and empowering sellers with options for where to go — with you leading the way, of course!

Join today and learn how to generate seller leads in a seller's market

You'll learn how to set yourself up as the Market Master in your area, leverage challenges as opportunities, and master the special techniques for working with buyers and sellers in a low inventory market.

There’s no other course like this out there. I can say with complete confidence that if you implement the strategies and tactics in this course, your business will grow.

Here’s What’s Inside: 

CHANGE HOW YOU WORK, RIGHT NOW

In a low inventory market where demand exceeds supply, you must be the Market Maker. 

You’ll learn how to:
  • Understand what a low inventory market means and how we got here so you can communicate the situation to your clients and sound like the real estate selling machine you are
  • Learn how to be the agent other agents want to work with so they’ll go to work FOR you (You’ll be finding ideal buyers and sellers faster than anyone else!)
  • Bring together buyers and sellers to make a deal happen where there was no sign of the deal before
  • Let go of the things you can’t control while focusing on the things you can
  • And so much more!

WORKING WITH BUYERS IN A LOW INVENTORY MARKET

Banks are lending and mortgages are inexpensive, making this the greatest time to buy a home

I’ll share with you my four stages of buying in a low inventory market PLUS how to:
  • Set client expectations the first time around (so you don’t get blamed when a client loses that dream home)
  • Prepare creative offers regardless of list price (Hello, creative contingencies!)
  • Navigate bidding wars and overcome bad appraisals or home inspections
  • Dodge the hundreds of other things that can go wrong, from kickoff to touchdown, in the game of closing a DEAL
  • Help your clients stay upbeat and get back out there after losing a deal 
  • And much, much more!

WORKING WITH SELLERS IN A LOW INVENTORY MARKET

Landing a listing in this market comes down to overcoming three obstacles: 

1) Why should I sell now? 
2) But I have nowhere to go … 
3) Why should I sell with you? 

I’ll show you how to: 
  • The exact words to say to handle these three objections you're bound to face (and you've probably already encountered!)
  • Then, watch me handle these objections in a real pitch meeting scenario at a real potential listing
  • Navigate coming-to-market listings and evaluate offers
  • Keep your seller focused on the DEAL rather than selling for crazy record prices (because we all know what happens when our sellers can become too greedy)
  • And so much more!

    

WHEN YOU JOIN TODAY

YOU’LL ALSO GET 30 DAYS OF FREE ACCESS TO THE SELL IT LIKE SERHANT PRIVATE MEMBERSHIP* WHICH INCLUDES ... 

Private, Insiders-Only
Facebook Group

Build and expand your network of like-minded agents and salespeople in 108 countries all around the WORLD. 

Monthly Live Q&A
With ME 

Zoom with me LIVE so you can chat about real estate, ask questions about sales, get my advice on a deal, hear personalized feedback on a strategy, and more.

Sales & Marketing
Email Templates

Get the 25 plug-and-play sales and marketing email templates my entire team relies on EVERY DAY to follow up with clients, present offers, and close deals.

Agent Brand
Marketing Templates

Download the same marketing templates my team uses for marketing postcards, showsheets, and showbooks. Get professionally-designed marketing collateral to set you above your competition.

Luke’s
Corner

Want an expert’s eyeballs on your videos? Luke Martin, our in-house producer and former agency producer for Bravo, provides personal feedback on YOUR real estate marketing videos.

Guides, Downloads
& BONUS Resources

Every buyer – especially those new to the process – can get confused and lost in the real estate sales process (that’s where you come in!). Get access to the actual Buyers Guide I review with every client before we go out to see homes plus nearly ten other downloadable guides and bonus resources.

Virtual
Workshops

Join us every other week for virtual workshops on topics like staging, virtual tours, LinkedIn strategy, digital marketing funnels, and more!

Member-Exclusive
Monthly Email

Expert insight and analysis on the latest real estate news and trends plus access to case studies of recent multi-million dollar deals.

Private, Insiders-Only
Facebook Group

Build and expand your network of like-minded agents and salespeople in 108 countries all around the WORLD.

Monthly Live Q&A With ME 

Zoom with me LIVE so you can chat about real estate, ask questions about sales, get my advice on a deal, hear personalized feedback on a strategy, and more.

Sales & Marketing Email Templates

Get the 25 plug-and-play sales and marketing email templates my entire team relies on EVERY DAY to follow up with clients, present offers, and close deals.

Agent Brand
Marketing Templates

Download the same marketing templates my team uses for marketing postcards, showsheets, and showbooks. Get professionally-designed marketing collateral to set you above your competition.

Luke’s Corner

Want an expert’s eyeballs on your videos? Luke Martin, our in-house producer and former agency producer for Bravo, provides personal feedback on YOUR real estate marketing videos.

Guides, Downloads
& BONUS Resources

Every buyer – especially those new to the process – can get confused and lost in the real estate sales process (that’s where you come in!). Get access to the actual Buyers Guide I review with every client before we go out to see homes plus nearly ten other downloadable guides and bonus resources.

Virtual Workshops

Join us every other week for virtual workshops on topics like staging, virtual tours, LinkedIn strategy, digital marketing funnels, and more!

Member-Exclusive
Monthly Email

Expert insight and analysis on the latest real estate news and trends plus access to case studies of recent multi-million dollar deals.

Total Value of Course & Membership $1,394

Get Instant Access Today For Just $499!

About Ryan Serhant

I’m Ryan Serhant. You might recognize me from Bravo’s Million Dollar Listing New York or Sell It Like Serhant or from my massive real estate YouTube channel. I’m the founder and CEO of SERHANT., a vertically-integrated mega brokerage comprising an in-house film studio, education arm, marketing division, and technology platform.

Before striking out on my own, I led the #1 real real estate sales team in New York City as ranked by The Wall Street Journal (and #3 in the United States).

Other accolades include:

  • The most followed real estate brand in the world
  • 94.7% Closure Rate
  • Ranked #1 Team In Sales Volume In NYC For 2019 by Wall Street Journal’s Real Trends
  • ​Ranked #3 Team In Sales Volume Nationwide For 2019 by Wall Street Journal’s Real Trends
  • And now I’m sharing WITH YOU all of my secrets and all of my tips, tricks, and strategies on how to WIN during a low inventory market - or any challenging market you might face.

About Ryan Serhant

I’m Ryan Serhant. You might recognize me from Bravo’s Million Dollar Listing New York or Sell it Like Serhant or from my massive real estate YouTube channel. I’m the founder and CEO of SERHANT., a vertically-integrated mega brokerage comprising an in-house film studio, education arm, marketing division, and technology platform.

Before striking out on my own, I led the #1 real real estate sales team in New York City as ranked by The Wall Street Journal (and #3 in the United States).

Other accolades include:

  • The most followed real estate brand in the world
  • 94.7% Closure Rate
  • Ranked #1 Team In Sales Volume In NYC For 2019 by Wall Street Journal’s Real Trends
  • ​Ranked #3 Team In Sales Volume Nationwide For 2019 by Wall Street Journal’s Real Trends
  • ​And now I’m sharing WITH YOU all of my secrets and all of my tips, tricks, and strategies on how to leverage social ads to multiply your income, impact, and influence.

Join today and learn how to generate seller leads in a seller's market

WHAT OTHERS ARE SAYING ABOUT MY COURSES...

WHAT OTHERS ARE SAYING ABOUT MY COURSES...

Cassie L.
JENKINTOWN, PENNSYLVANIA
Marc C.
Baltimore, Maryland
johann A-M
Edmonton, Canada
Brian J.
Washington DC
Martin T.
Stockholm, Sweden
Justin K.
Ontario, CAnada

I Learned Early On In My Career As A Real Estate Agent That You Can’t Keep Doing The Same Things And Expect A Different Outcome

No doubt about it, this is one of the most volatile markets we’ve ever been through, but let’s get real.

There’s no such thing as a “normal” market. 

It’s never going to not be a “unique time”. 

That’s why we need to get comfortable with volatile conditions and changing how we work, and we need to start right now.

That means the way you do lead generation, buyer and seller relations, contract negotiations, follow up and follow through - all of it - needs to change.

I know the price tag might give you second thoughts.

“Weeelllll, with so much uncertainty and so few homes to sell, I better not make that investment right now.”

But that’s exactly WHY you SHOULD.

You’ve heard me say time and again that it takes money to make money, and it’s true.

I promise, you’ll never regret investing in growing your skills as a real estate agent.

That’s especially true when the skills you’ll learn inside my Low Inventory Market Course will not only help you keep making deals but actually experience some serious GROWTH this year!

So if you want this year to end better than it started - and set yourself up for continued future growth and success - it’s time to do something DIFFERENT by enrolling now.

My Low Inventory Market Course
Is For You If…

  • You’re committed to growth and believe there’s opportunity out there for you, even in a volatile market.
  • You’re ready to step forward and become a Market Maker, creating a market where there wasn’t one before.
  • You know that consistent action beats sitting back and panicking any day.
  • ​You want to learn from someone who’s been there, done that, and crushed it in low inventory markets.
  • You want to learn how to help buyers and sellers navigate this crazy market too.

But Not So Much If…

  • You’re not willing to dive in and implement the strategies and tactics I teach you. It doesn’t work unless you actually DO it.
  • You’d rather sit and complain about the state of the markets than get up and rise to the challenge.
  • You’re unwilling to let go of what worked two, three, five years ago to try something DIFFERENT.

Ready, Set, GO!

Here's A Recap Of What You're Getting:

CLICK “COMPLETE ENROLLMENT”
 & GET FULL ACCESS NOW!

REG. PRICE: $1,394

JOIN TODAY FOR ONLY

$499

How To Win in a
Low Inventory Market

  • 5 hours of video content
  • 33 chapters of training and information
  • ​10 interactive worksheets and templates

PLUS BONUS

FREE 30-day trial access to the Sell It Like Serhant Membership* with:
  • Private Member’s Only Facebook Group
  • Monthly Live Q&As with ME
  • ​Sales & Marketing Email Templates
  • ​Agent Brand Marketing Templates
  • ​​Luke’s Corner
  • ​Bi-Weekly Virtual Workshops
  • ​Member Exclusive Monthly Email
  • ​Guides, Downloads, & Other Bonus Resources

 Then, just $9.99/Mo After Free 30-Day Trial Ends (Cancel Anytime)

60 Day Money-Back Guarantee

We know our program works, and we stand by the results. We’re so sure that it works that we guarantee we’ll refund 100% of your course enrollment if you’re not satisfied within 60 days, and you can still keep access to the course. 

That means you can take the course risk-free, knowing you’ll see a return on your investment. To qualify for the guarantee, you must have completed the course, the exercises, and the worksheets. Simply email us at courses@ryanserhant.com, attaching your completed worksheets and exercises as well as an explanation of how you failed to see results from our program. Then, we’ll refund your enrollment, no additional questions asked and no risk to you.

From Here On Out, The Choice Is Yours …

You can keep using the same market strategies you’ve been using, battling this housing shortage ineffectively. You’ll probably be able to limp things along until the market changes - and it will change.

The one constant thing you can always depend on is that things change, right? 

So you COULD just ride it out and hope for the best … until the next market swing comes along, when you’ll be stuck in the same loop of stress and uncertainty.

Great.

Or you can invest in growing a new set of skills that can help you leverage challenges to create opportunities NOW. 

“How to Win in a Low Inventory Market” is a complete blueprint to navigate the EXACT unique challenges we’re facing right now.

It’s also the ultimate primer for how to pivot and stay on top of things by becoming a Market Maker, where you have the power to create a market even where one doesn’t yet exist. And THAT will come in handy no matter what the market is doing.

For an established agent, these trainings are great tools to add to your arsenal of tactics that will help your business continue to grow and stand out in your area.

For new agents, this will get you off on the right foot from the very start, putting you ahead of the competition and making you the agent all the other agents (and buyers and sellers) want to work with.

So what’s it going to be? Are you in?

The choice is yours.

Hope to see you inside!

Ready, Set, GO!
P.S. - Want the short recap? Here you go.
 
My Low Inventory Course on “How to Win in a Low Inventory Market” is now open, and you’re invited to join. In it, you'll learn how to set yourself up as the Market Maker in your area, leverage challenges as opportunities, and master the special techniques for working with buyers and sellers in a low inventory market.

There’s no other course like this out there. I can say with complete confidence that if you implement the strategies and tactics in this course, your business will grow.

Inside, I’ve put everything I know into this all-new course, which includes 5.5 hours of content and 33 chapters of information PLUS 12 worksheets and how-to guides. This is the EXACT blueprint I followed to make 2020 my best year yet, even during a worldwide health crisis. With the help of this course, 2021 could be yours!

Frequently Asked Questions

Do I have to sell real estate in NYC or in the United States to learn from the course?

No! We have thousands of members in 108 countries across six continents who have joined Sell It Like Serhant.

All of my social media strategies apply no matter where you sell. Sure, some details of the types of transactions may be different in your market. But these are all universal strategies you should use wherever there are humans buying homes from other humans. That’s everywhere.

I don’t sell luxury listings like Ryan does! Will this still work for me?

Absolutely! Just as selling is the same no matter where you live, the fundamentals of working with buyers and sellers, negotiating contracts, dealing with expectations, creating new markets are the same, no matter what price point you serve. And remember, I started in this business in 2008 during the biggest financial recession in our lifetimes. I made just $9,000 that first year doing rental deals. It took me a long time and a lot of hard work to make it to the top of the market. What I teach in this course are all the strategies and tactics I used to get there.

Do I need to get my real estate license before I join?

Nope! Although this course is designed for active agents to take action on right away, learning how to win in a low inventory market can only benefit you as you work towards getting your license. When you do start doing deals, you’ll already know how to come out ahead, no matter what kind of market you’re in.

I think this is too expensive!

I’ve never regretted investing in myself in the decade I’ve been selling real estate in the most competitive market in the world. Why? I’m always asking 80-year-old Ryan the decision he would make now, in hindsight. The answer is always the same: Invest now. Do the work now. Sell more now. When I’m 80, I can look back and say I gave myself the best life I could for myself and for my family. That’s it. For 80-year-old you.

I’d like to pay in a foreign currency

If you prefer to pay in a currency other than U.S. Dollar, please chat or email us: courses@ryanserhant.com

Is there a deadline to complete the course?

There is no deadline! Once you join the course, you have access for life.

I already watch Ryan’s vlogs on YouTube. How is this different?

The vlog is a great place to start, but there’s no way I can share the entire blueprint to winning in a low inventory market on YouTube. This course goes step-by-step through the entire process of becoming a Market Maker, working with buyers and sellers, landing and negotiating contracts and more! With more than 5.5 hours of video content, 33 chapters of information, and 12 worksheets and guides, there’s NO other course out there like this one.

I’ve tried everything, and it feels like I’m beating my head against a wall.
Will this work for me?

Yes. This course has been designed to work for real estate agents in all locations, industries, and income levels. You don’t have to already be a Market Maker to implement the strategies in this course and get BIG results.

Is there a money back guarantee?

We’re looking for people who are 100% committed to mastering low inventory real estate strategies. We know our program works, and we stand by the results. We’re so sure that it works that we guarantee we’ll refund 100% of your course enrollment if you’re not satisfied within 60 days, and you can still keep access to the course. That means you can take the course risk-free, knowing you’ll see a return on your investment. To qualify for the guarantee, you must have completed the course, the exercises, and the worksheets. 

Simply email us at courses@ryanserhant.com, attaching your completed worksheets and exercises as well as an explanation of how you failed to see results from our program. Then, we’ll refund your enrollment, no additional questions asked and no risk to you.
Do you have a question that wasn't answered in the FAQ section above?
Livechat with our team right now, otherwise send an email to courses@ryanserhant.com.

Ready, Set, GO!

Here's A Recap Of What You're Getting:

CLICK “COMPLETE ENROLLMENT”
 & GET FULL ACCESS NOW!

REG. PRICE: $1,394

JOIN TODAY FOR ONLY

$499

How To Win in a
Low Inventory Market

  • 5 hours of video content
  • 33 chapters of training and information
  • ​10 interactive worksheets and templates

PLUS BONUS

FREE 30-day trial access to the Sell It Like Serhant Membership* with:
  • Private Member’s Only Facebook Group
  • Monthly Live Q&As with ME
  • ​Sales & Marketing Email Templates
  • ​Agent Brand Marketing Templates
  • ​Luke’s Corner
  • ​Bi-Weekly Virtual Workshops
  • ​Member Exclusive Monthly Email
  • ​Guides, Downloads, & Other Bonus Resources

 Then, just $9.99/Mo After Free 30-Day Trial Ends (Cancel Anytime)

* Membership is just $9.99 after the first 30 days. There are no contracts. Cancel any time before 30 days from your purchase if you do not wish to stay in the membership.
1 Bahney, A. (2021, June 24). The housing market is so hot buyers are paying $1 million over asking price. CNN. https://edition.cnn.com/2021/06/16/homes/us-housing-market-offers/index.html.
2 DianaOlick. (2021, June 22). Existing home sales in May drop for fourth straight month as affordability squeezes buyers. CNBC. https://www.cnbc.com/2021/06/22/us-existing-home-sales-may-2021.html.
3 Wasser, Z. (2021, June 24). Here's why it's not a great time to become a real estate agent. CNN. https://www.cnn.com/2021/06/23/homes/more-realtors-than-homes-for-sale-feseries/index.html.
4 Bahney, A. (2021, May 21). Home prices just smashed another record. CNN. https://www.cnn.com/2021/05/21/homes/existing-home-sales-april-feseries/index.html.
5 Bahney, A. (2021, June 2). All-cash offers are king in this hysterical real estate market. Here's what you need to know. CNN. https://www.cnn.com/2021/06/02/homes/all-cash-home-buyers-feseries/index.html.
6 Zandi, M. (2021, June 29). Housing demand is about to weaken. Here's why | CNN Business. CNN. https://www.cnn.com/2021/06/29/perspectives/housing-market-pandemic-economy/index.html.
7 Singh, P. (2021, July 7). U.S. housing shortage will be around for 'years to come,' says Taylor Morrison CEO. CNBC. https://www.cnbc.com/2021/07/07/us-housing-shortage-will-last-for-years-to-come-taylor-morrison-ceo.html.